Local Media Lab was originally founded in 2011 as a social media marketing agency focused on helping small businesses navigate the new digital landscape.

That early experience opened the door to an opportunity with Discovery Channel’s social media team, where I shifted into the corporate media world and later took on senior roles at NBCUniversal—working with powerhouse brands like E! Entertainment, Telemundo, and Syfy.

Eventually, I became Managing Director of a global marketing agency, working with some of the biggest names in the media and entertainment industry.

But no matter how far I went in the corporate world, I never lost my passion for helping small businesses grow.

That’s why I brought Local Media Lab back—this time, with a focus on direct mail.

Not because digital doesn’t work—it does.

Social media, email, and paid ads all play a role in a healthy marketing strategy.

But here’s the truth:

The digital space is saturated. Attention spans are low. Ad fatigue is real.

That’s where direct mail comes in.

Not to replace digital—but to cut through the noise and get your message directly into your customer’s hands.

• It’s tangible.

• You can feel it.

• You don’t scroll past it or swipe it away.

• It gets seen in the home—not just the screen

Big brands know this.

That’s why credit card companies still send physical offers.

Why your local supermarket still prints weekly flyers.

They don’t waste money—they know it works.

We’re making that same strategy available to the small business owner at a fraction of the cost. Because when direct mail is used alongside digital tools, it doesn’t compete—it multiplies.